FreshRow texts your clients for their records and reads every reply for you, so you only deal with the ones who ask for help or go quiet.
Every text uses wording you approve. No app or login for your clients. No documents stored.
Today
Deadline after deadline, you're back to emails, calls and reminders with the same clients.
Who got the email, who said "next week", who needs a call? It lives in someone's head, a spreadsheet or a shared inbox.
Reminders get buried in their inbox, so you end up phoning.
Add your clients' names and mobile numbers. Set your own records date, earlier than HMRC's deadline, and approve the wording. Texts go out in your firm's name.
"Sent it Tuesday", "away till the 12th", "can't find my statements". FreshRow reads each reply and adjusts the reminders. Clients who stay quiet keep getting reminded.
Clients who say they've sent everything stop getting reminders. If something's missing, tap "Ask for missing item" and FreshRow chases just that. We email you when a client needs help, and your list shows who hasn't replied.
| Client | Latest reply | Status | Action |
|---|---|---|---|
| Megan Doyle | "Can't find my bank statements" | Needs help | Mark as done |
| Priya Shah | "Sent it all Tuesday" | Says sent | Ask for missing item |
| Tom Hughes | No reply yet | No reply | Mark as done |
| Aisha Rahman | You marked as done | Done |
Example firm and clients
You approve the reminders and replies once, before anything is sent. Every text starts with your firm's name.
Leave out anyone you'd rather call yourself, such as a sensitive or high-value client.
Questions, requests for help and anything unclear are passed to you. FreshRow never improvises a reply.
We only keep names, mobile numbers, replies and reminder status. No integrations and no client logins.
MTD updates, VAT returns, Self Assessment and any other deadline.
Or £490 a year and save £98 · No VAT on top
Founding firms get their first deadline free, set up by us. Stay on and your first year is £290.
More than 50 clients? Email hello@freshrow.co.uk
We're taking a handful of founding firms and setting everything up with each one personally.
Takes about a minute. Opens a short form.
No. They get a normal text and reply in their own words.
That's fine. FreshRow understands normal replies like "sent it Tuesday" or "away till the 12th". If a reply is unclear, it pauses chasing that client and asks you.
No. Keep filing the way you do now. FreshRow handles the chasing and shows you who hasn't replied yet.
No. Clients keep sending records the way they already do. We only store names, mobile numbers, replies and each client's status.
Texts come from a UK mobile number, start with your firm's name, use wording you've approved and never include links. You choose which clients get texts, and anything that needs a person comes straight to you.
Each client gets a few reminders per deadline at most, and they pause as soon as the client replies.
Any deadline where you need records from clients, such as MTD quarterly updates, VAT returns and Self Assessment. You pick the date you need records by, and FreshRow runs the chase.
Founding firms can start with their next deadline. You set your records date, we set everything up with you, and you get a direct line to our team.